Ford Podium Rating

Hammond Select Approved: 01986 834800

Hammond Ford: 01986 834800

Hammond Isuzu: 01986 834090

Hammond Nissan Halesworth: 01986 834730

Hammond Group Accident Repair: 01986 834100

Hammond Nissan Bury St Edmunds: 01284 700099

Hammond Iveco: 01986 834090

Hammond Commercials: 01986 834090

Hammond Tyres: 01986 834734

Hammond Road Care: 01362 693033

Hammond Rental: 01986 834090

Hammond Recovery Halesworth: 01986 834099

Hammond Recovery Rendlesham: 01394 420766

Hammond Jet Forecourt: 01986 834800

Hammond MG Halesworth: 01986 834096

Ford is named 'Most Innovative Volume Brand 2015' at AutomotiveINNOVATIONS Awards, Focus is Class Winner

  • Ford wins “Most Innovative Volume Brand 2015” at the AutomotiveINNOVATIONS awards.
  • Ford Focus wins award in its class, all-new Mondeo in top three in its segment
  • The Centre of Automotive Management announces the winners after considering 1,220 innovations from 53 auto brands across 18 global automotive companies
  • Ford wins for safety and semi-autonomous driver assistance systems including Active Park Assist, and Active City Stop

FRANKFURT, Germany, May 1, 2015 – Ford Motor Company has been named the “Most Innovative Volume Brand 2015” for its safety and semi-autonomous driver technologies at the tenth annual AutomotiveINNOVATIONS awards.

The Centre of Automotive Management based in Germany named Ford the category winner after considering innovations from 18 global automotive groups representing 53 brands. The new Ford Focus also won in its class, and the all-new Ford Mondeo was in the top three in its segment.

Ford won the awards for safety and driver assistance systems including Active Park Assist that helps drivers to park alongside other cars, and in parallel parking spaces; and automatic braking technology Active City Stop that operates at speeds of up to 30mph.

“Innovation has always been the lifeblood of Ford and it’s more vital with the automotive industry entering a period of rapid technological advancement,” said Joe Bakaj, vice president, Product Development, Ford of Europe. “The technologies we are introducing today are enabling a safer, more efficient and more connected journey.” 

The Centre of Automotive Management is an independent institute for automotive and mobility research and strategic consulting at the University of Applied Sciences, Bergisch Gladbach, in Germany. The AutomotiveINNOVATIONS awards recognises automotive engineering innovation. The judging panel, led by centre director Prof. Dr. Stefan Bratzel, in collaboration with PricewaterhouseCoopers AG, reported that driver assistance systems accounted for nearly 300 of the innovations submitted.

“AutomotiveINNOVATIONS identified the future trends in the automotive industry on the basis of more than 1,200 technical innovations,” Bratzel said. “The award for Ford as ‘Most Innovative Volume Manufacturer’ proves the innovative power of the brand. With Focus and Mondeo, many of the innovations have already found their way into production.”

Jurors also recognised Ford for the award-winning 1.0-litre EcoBoost engine that last year became the first engine to be named International Engine of the Year three years in a row, and the company’s Electronic Stability Programme technology.  

In a speech in Frankfurt on Wednesday, Bakaj outlined Ford Smart Mobility, the company’s plan to help protect the freedom of mobility and change the way the world moves as it becomes increasing more crowded and urbanized. In January, the company launched an initial 25 mobility pilot projects to foster innovation in the areas of connectivity, mobility, autonomous vehicles, customer experience and big data.

Launched last year, the new Focus is sold in more than 140 markets worldwide and also offers voice-activated SYNC 2 technology that enables drivers simply to say “I’m hungry” to bring up a list of local restaurants, which they can then get directions to. The all-new Mondeo offers technologies including Inflatable Rear Seatbelt that combines airbag and seatbelt attributes, and Ford’s new Pre-Collision Assist with Pedestrian Detection that can detect people in the road ahead – or that could cross the vehicle’s path – and automatically apply the brakes if the driver does not respond to warnings.

Latest News

Nissan to supply Formula E Gen3 powertrains to McLaren Racing

24-06-2022 Nissan and McLaren Racing announced today a multi-year technical collaboration,…
Read more >

The new MG5 EV debuts at Goodwood

23-06-2022 MG Motor UK has announced its attendance at the Goodwood Festival of Speed,…
Read more >

Enhancements To Nissan’s All-Conquering Qashqai

17-06-2022 The multi award-winning Nissan Qashqai has received an update with extra…
Read more >

Hammond Ford:
Hammond Nissan Halesworth:
Hammond Commercials:
Hammond Recovery Halesworth:
Hammond MG Halesworth:

A.W. & D. Hammond Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.