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Ford Launches The Most Innovative, Dynamic And Exciting Ford Ever

Ford Launches The Most Innovative, Dynamic And Exciting Ford Ever

20 years on from the original game-changer, Ford have unveiled what is set to be the most sophisticated Focus ever.

Working closely with Ford’s customers, the all-new Focus has been developed to provide the most intuitive, rewarding, confidence-inspiring, mid-size family car within Europe.  Joe Bakaj, Vice President, Product Development, Ford of Europe revealed, “the chance to build a completely new car from a fresh piece of paper does not come around often. We grabbed it with both hands, to develop the best mid-size family car that money can buy”. 

Entertainment And Connectivity 

The introduction of FordPass Connect turns the vehicle into a mobile hotspot; allowing up to 10 devices to connect at any time. Whilst enabling drivers to have faster journeys with live traffic updates, the new technology also allows remote access to their car. Benefits of FordPass Connect include the ability to check the vehicle’s location, fuel levels, alarm status, oil life and so much more. 

The new B&O PLAY system will allow occupants to stream entertainment whilst on the move. The experience is enhanced further with convenient features, including a wireless charging pad for compatible smart phones. 

Drivers Aids

This car is the most technically advanced it has ever been; with features on board such as Active Park Assistant 2, Stop & Go and Lane-Centring, drivers will be able to focus their attention whilst being less stressed but more confident at the wheel. 

We all hate potholes, but the all-new Focus has technology on board designed to reduce the impact when driving through them. With edge detecting technology, it adjusts the damper to ensure the wheel doesn’t fall too far in to it. A pre-warning signal will be sent from the front wheel to the rear, to enable the suspension to adjust before impact.

Awarding-Winning Engines 

The advanced EcoBlue diesel and EcoBoost petrol engines are supported by eight-speed automatic transitions. This offers a 10% fuel efficiency improvement across the whole of the Focus range. 

16 Million Sold Worldwide 

Since the first generation of Focus was introduced in 1998, Ford have sold almost seven million in Europe and more than 16 million around the world.

“Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford,” said Steven Armstrong, Group Vice President and President, Europe Middle East and Africa, Ford Motor Company. “With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we've put so much energy into developing an all-new model that is among the very best cars we've ever produced.”

Designed from a clean sheet of paper, this game-changer makes room for a new era of driving. 

The all-new Focus is due to land in Hammond Ford’s showroom this September.

Register your interest today, call 01986 244072. 

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